Stellox promo-campaign “Speed up the turnover!”: the results
From February to May 2010 we held Stelllox promo-campaign “Speed up the turnover!” among our truck parts customers.
According to the terms of the campaign all the participants buying Stellox parts received Stellox souvenirs: pens, magnets, car perfumes, lighters.
When buying Stellox parts for the amount equivalent to 750 Euro – the customer received a Stellox T-shirt and from the amount equivalent to 1500 Euro - a Stellox jacket.
For the period of the campaign more than 15 000 souvenirs including 500 T-shirts and 200 jackets were presented.
The winners of the Stellox “Speed up the turnover” campaign were awarded a trip to Germany in July, 22-26.
The finalists were chosen in several nominations according to the biggest Stellox parts purchase turnover:
- Specialized auto parts shop
- Service station
- Transporting company
- Best manager
The first place to visit was the city of Cologne: famous Koelner Dom (according to the legend as long as this cathedral exists the judgment day will not come), perfume museum (first eau-de-cologne – water from Cologne – was invented here), narrow brick paved streets of the old city with gracious statues, fountains and, of course, famous German pubs with classical Eisbein and German beer.
On the second day of the trip the winners of Stellox "Speed up the turnover!" promo-campaign had a warm welcome at KOLBENSCHMIDT factory.
The visitors were able not only to get acquainted with the details and peculiarities of the entire piston manufacturing process, from the delivery and preparation of raw material to pressing, processing and product quality control.
On this day the guests from Russia felt the utmost generosity and kindliness of German hospitality and left KOLBENSCHMIDT factory full of warm feelings and gratitude for the time spent during the visit.
Then the winners of Stellox campaign went to European Truck Racing Championship event. These races are very popular in Europe. The spectators were not only to feel the energy of truck racing but also to watch the parade of classical and modern brand new trucks.
We wish the winners of Stellox “Speed up the turnover” campaign to have new victories in the future!
